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Hasúcari
A flight to your palate
Combination of ideas to create an incomparable brand of desserts, starting with the name to develop the brand's personality.
Hasúcari
Branding
Playing with various concepts to create a brand that seeks to transmit indigenous origins and, in turn, the essence of unique desserts.
Vision
General
Tina is a traveler of experiences, a lover of the Huichol​ culture, but also an outstanding pastry chef who is inspired by Mexican landscapes to create her dishes. It seeks to recall in every client the delicious memory of a family meal in each bite and with this reference we work to give a face and personality to her new project.
01
Service
She came to Quantum looking for a vision for his confectionery brand Gourmet, she wanted it to project the love of food and typical environments of a traditional Mexican family. Inspired by Huichol art and the symbolism associated with hummingbirds, Tina requested the most essential elements for the development of her brand.
-Naming
-Logo proposal
-Corporate identity
The work begins with the naming, looking for references that meet the marketing criteria and at the same time an attractive sound related to the identity that our customer was looking for, one selection was made among a variety of possible names to get to the decision which would start the visual development.
02
Performance
03
Result
After the creative process, compilations of inspirational images were raised, the well-known Moodboards, once selected we go to develop the visual identity. Using as a starting point the previously approved imagotype.
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