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Tinta de Sol
New horizons coffee
Tinta de Sol
A branding development to create a brand with essence from beginning to end, generate content for social media that connects with the audience and peripherals, including a website.
Branding
The connection between the concept of an inspiring coffee that is like the ink with which you write great ideas is projected in every aspect of the brand connecting the graphic style with the ruts of Mexican culture through the traditional illustrations in talavera
Vision
General
Tinta de Sol began as an internal Quantum exercise, initially for creative practice and a possible sale proposal. It ended up being liked enough to become a formal and personal company project. The focal point of Tinta de Sol was to seek a creative and modern environment, which could achieve both young people and office workers who like exquisite coffee.
01
Service
The creation of the brand was carried out from beginning to end, from the naming to covering most of the peripherals including: uniforms, product design and network clothing.
-Naming
-Logo proposal
-Corporate identity
-Social media
-Peripherals
Due to the temporal simultaneity of the exercise between naming and design, the development visual departed of an alternative name that would later be replaced. We sought to project a modern and passionate life for the creation and ideas, bringing romantic airs avoiding touching an aspect that is too dreamy.
02
Performance
03
Result
The proposal concluded with a name that alludes to creation: the ink you use to design new ideas. A handwritten-style design for the logo will complement what coffee represents: humanity, passion and as a symbol of awakening and inspiration: the sun. The Talavera from Puebla was used as a graphic complement for visual appeal and a symbol of traditional Mexican culture.
Social media
Specialized content to position the brand, encourage interaction among the community.
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